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November 7, 2013

A great new video of our space!

what a great new video of our steampunk roaster space!
August 7, 2012


Our bike racks for the TRUTH HQ went in thanks to Stirling Kotze of Load and Go Cape Town     now to choose the bike […]
November 14, 2011

Back to Basics – common misconceptions in coffee #1

Consider this a rant. The number of times I get asked for a strong latte or a weak cappuccino s frightening. The misunderstanding is almost universal in the so-called […]
June 30, 2011

I too have a dream

It will come as a surprise to few that I dream of coffee. But I do.   You know the first time you smelled vanilla? Or […]
March 30, 2011

Why use one word when two will do?

I have had some intense debate about a particular issue lately. Fair Trade vs. Fairtrade. Some of this debate even involved other people.  The point is […]
March 2, 2011

who has time to be bitter?

Almost the entire premise upon which our coffee philosophy is based is upon the question: “is bitterness necessary to produce a strong cup of coffee” My […]
September 2, 2010

What I am a worshipper of…

Now, we do believe that we make the best coffee possible. The trouble is that we don’t believe it is ever good enough. Yes, you, like […]
September 1, 2010

Sustaining the Legacy

Truth recently hosted an event with 6 influential speakers. They were Peter Bacon, former Sun International CEO, Sheryl Ozinsky, independent consultant specializing in tourism and the […]
July 26, 2010

We Believe

What TRUTH. Fundamentally Believes: We believe in quality above all else. We believe in continuous learning. We believe in challenging the fundamental principles applying to everything […]
June 11, 2010

A little TRUTH. about the Fifa World Cup in Cape Town

around and about TRUTH. Cape Town like you have never seen it!:
May 24, 2010

More brew options? Or are we and our customers fine with espresso?

Hmmm. Been thinking of a brew counter where we have different brew method options and a dedicated barista who is not making espresso-based drinks. Not a […]
May 19, 2010

Scoring and saving and we ain’t talking soccer, Flat White @R5,50

So Zane the impetuous asks “What if they combine the early bird special with the Eco R2 off per coffee if you bring your own cup […]